Contact AdWords Seminars for Success for event and ticket information.
Monday, November 16, 2009 at 9:00 AM - Tuesday, November 17, 2009 at 5:00 PM (ET)
The 201 class is sold out - we have a limited number of 101 seats available.
What Are AdWords™ Seminars?
Led
by leading search engine advertising professionals, these full-day,
in-person seminars will help you learn how to make the most of the time
and money you invest in Google AdWords. Whether you're a new advertiser
interested in learning more about AdWords or a seasoned veteran ready
to take your account to the next level, AdWords Seminars can help you
meet your goals and make the most out of the time and money you invest.
Day one provides a foundation for understanding your AdWords campaigns and
beginning the optimization process. This is a great class for new
advertisers or
intermediate advertisers looking for a
refresher. This class examines the new AdWords user interface in
detail, and shows how to manage campaigns more efficiently. Please see the curriculum breakout below for more
information. [Sign up for Day #1 Only]
Day two covers intermediate topics critical for optimization. We introduce you to the latest tools and cutting edge technologies and provide expert tips and tricks for truly maximizing your ROI. Please see the curriculum breakout below for more information.
Sign Up And Receive These Bonuses:
Video Preview- From Google's Business Channel:
Day #1 Curriculum
A
how-to session designed to introduce (or refresh) advertisers to
AdWords and begin the process of optimization. Ideal for novice - intermediate advertisers.
| Morning Session | Afternoon Session |
Introduction to Online Advertising & Google AdWords
Creating and Managing Your AdWords Account
AdWords User Interface Tour
Developing Quality Keyword Lists
|
Creating Compelling Ad Text
Using the Google Network
Tracking Performance
Beginning Optimization
Billing
Q&A Session |
Day #2 Curriculum
A
how-to session designed to introduce intermediate AdWords concepts.
This sessions builds off the concepts introduced in AdWords 101. Ideal
for the novice (after attending AdWords 101), through intermediate
advertisers.
| Morning Session | Afternoon Session |
|
Introduction
Intermediate Optimization Techniques
Keyword List Optimization
|
How to Use AdWords Editor
Advertising in a Down Economy
Understanding ROI
Other Bidding Options
Managing Accounts
Search Engine Optimization (SEO) Take-Aways, To-Dos, and Resources Open Q&A |
Meet the AdWords Seminar Leader: Anastasia Holdren
Stasia became a Google Advertising Professional Qualified Individual in
January 2005, and an authorized AdWords Seminar Leader in 2006. Since
then she has trained thousands of people to build and optimize AdWords
campaigns. Stasia has thirteen years experience managing Web technology
projects and online marketing programs. She is senior vice president
for Sitening, a Nashville-based information technology company focused
on search engine optimization (SEO) and search engine marketing (SEM).
Before joining Sitening, she managed the Web departments for two
Nashville-based custom publishing companies.
Stasia
has extensive experience training people how to understand and use
Web-based software. Her primary goal for the 
beginner and intermediate
AdWords Seminar participants is to increase understanding and comfort
level with the software. The advanced class builds on the first seminar
with advanced techniques used by top professionals worldwide. Stasia
will provide strategies for maximizing campaign performance that can
fit into a business owner's busy schedule and available budget.
Stasia started her career in the Boston area. Before moving to Nashville, she worked for The Boston Globe's website Boston.com
and a Boston-area Web consulting agency. Stasia has worked for a wide
range of clients, including Osram Sylvania, Harvard Business School
Executive Education, eMarketer.com, NashvillePost.com, Cannondale, Air
Jamaica, the National Federation of Independent Business, Psychiatric
Services and TravelCenters of America.
Stasia earned degrees in English Literature and Journalism from the University of Massachusetts, Amherst. She lives in Nashville, Tennessee with her family. When she is not online, she finds balance by running, gardening and volunteering in her community.
Location Information
Doubletree Guest Suites Charlotte/SouthPark
6300 Morrison Boulevard
Charlotte, NC 28211
Phone: (704) 364-2400
Website: Hilton.com
Click Here for Directions
AdWords Seminars are in-person training sessions designed to help you better manage your AdWords account and learn how to make the most out of your search advertising investment. These seminars can also help new advertisers learn how to use their accounts.
The two-day track provides a comprehensive training session, and the curriculum is separate so your days will not overlap However, you can attend on individual class days if you prefer. If you attend both seminar days, you will receive a $100 advertising credit from Google. If you attend one day, you will receive a $50 advertising credit.
No. AdWords Seminars are being conducted by independent search marketing professionals who are not affiliated with, or employed by Google.
You are welcome to attend more than one seminar, but bear in mind that the course topics will not vary from one session of the same level to another of the same level.
While there is no set registration deadline, we encourage you to sign up early as seminars may become full.
Registration fees are non-refundable unless the seminar is cancelled. Scheduled seminars are subject to cancellation up to seven days before the scheduled date. If a class is cancelled, registrants will receive a full refund. You may transfer your registration to another person at your company at any time by providing written authorization.
A laptop is not required for these sessions. Some locations have wireless available, but this is not guaranteed.
Video and audio taping are not allowed. All materials will be provided on a USB drive for your future reference.
Yes! Continental breakfast, lunch and coffee breaks will be provided for attendees.
You can email us at seminar@sitening.com if you have any additional questions.
*AdWords Seminars are designed for individual AdWords advertisers managing their own AdWords accounts. Agencies, SEOs, SEMs, and resellers are not eligible for these events.
**Promotional credit must be applied to an AdWords account within 30 days of attending an AdWords Seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser's registered AdWords Seminar session.
Monday, November 16, 2009 at 9:00 AM
- to -
Tuesday, November 17, 2009 at 5:00 PM (ET)
Add to my calendarLed by leading search engine advertising professionals, these full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords. Whether you're a new advertiser interested in learning more about AdWords or a seasoned veteran ready to take your account to the next level, AdWords Seminars can help you meet your goals and make the most out of the time and money you invest. More information on Google's website: http://www.google.com/awseminars
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